URMC ROC Covid Campaign
2020 Silver Telly Winner
In the midst of the pandemic, our team was tasked with crafting messaging around a Rochester-based tool called ROC COVID-19: a daily health screener that gave doctors and scientists the information they desperately needed about at-risk populations and flare ups.
This was obviously a scary time for all of us, so our goal was to keep our message positive and clear. We all felt a bit powerless, forced to stay at home and wait, so this video highlighted our tool as a safe but important way for all of us to do our part. The crisis, especially at this time, felt so big and overwhelming, so any way for us to reclaim our agency served as a palpable motivating force.
Working completely remotely, our agile direct-to-studio team produced two videos, one in English and one in Spanish, which contributed to gaining high traction with thousands of sign-ups for this vital tool.