South Jersey Gas
Conversion Campaign
2020 Silver Telly Winner
“I LOVE my car.” “OMG I’m in love with that sweater!” “My new ottoman is basically my soulmate.” We’ve all expressed love like this for inanimate objects and this distinctly human feeling was the basis for our South Jersey Industries Conversion Campaign. Through humorous language and stylized, human-centric photography, we tapped into our customers’ desires for total comfort in their living spaces and showed how natural gas will make them love their homes even more.
This highly relatable feeling of love for our homes helped to make this campaign so versatile, which was especially important when producing video content during a pandemic. Instead of casting actors, we used a first-person POV and let the humorous voiceover communicate our message that natural gas is your connection to happiness.
